FAQ - Frequently Asked Questions

1. What is a packshot ?

- A packshot, in its simplest terms, is a clear, detailed photo or video of a product, usually used in advertising to showcase a product's features and benefits.

- The main purpose of a packshot is to present a product in the most attractive and realistic way possible to encourage potential customers to make a purchase.

- Packshots are often used in various marketing channels, such as product catalogs, e-commerce sites, advertising flyers, TV commercials and social media posts.

- For example, if you've ever visited an e-commerce site like Amazon, the product images you see are packshots. These are high-quality photos taken from different angles to provide customers with a detailed view of the product.

- Packshots typically include product packaging to help customers easily identify the product in a retail environment. It also gives the customer a sense of what to expect when they purchase the product.

- A good packshot should highlight a product's unique selling points. It can include close-ups of important features, show the product in use, and even include graphics or text overlays to highlight key benefits.

- For example, a packshot of a high-end perfume might include a close-up of the perfume bottle to emphasize its elegant appearance, a wider shot showing the packaging and perhaps an image of the perfume in use to demonstrate the product in use.

- It is also important to remember that packshots must be professionally done. The quality of the photo or video can affect the customer's perception of the product. Poorly made packshots can make a product look unattractive or of low quality.

- Packshots are also often manipulated in software such as Adobe Photoshop to improve their appearance. This can include adjusting lighting, color correction and adding or removing backgrounds.

- In the competitive world of advertising and marketing, a well-crafted packshot can be the difference between a product being noticed or ignored. Investing in professional packshot photography is therefore a valuable marketing decision.

2 TFP Session What is it ?

- TFP is an acronym for "Time for Print" or "Trade for Print," a term commonly used in the photography and modeling industry.

- In a TFP session, instead of monetary remuneration, the photographer provides the model or model with a certain number of prints or digital images from the session. The model, in turn, allows the photographer to use his or her images for a portfolio, marketing materials or other promotional purposes.

- The main goal of a TFP session is a mutual benefit for both parties involved: the photographer gets a chance to enhance his portfolio, and the model gets professional-quality photos for his portfolio or personal use.

- Example: A beginner model may choose to do a TFP session with a photographer to build her portfolio. On the other hand, the photographer will benefit from the session by using the model's photos to showcase his fashion photography skills.

- TFP sessions are a great way for up-and-coming talents who don't have a big budget to launch their careers, as they don't have to pay for a photo shoot and receive professional-quality photos.

- TFP sessions can vary widely in length and complexity. Some may involve just the model and photographer, while others may include makeup artists, hair stylists and closet stylists working on a TFP basis.

- It is important to remember that TFP does not mean free work. Both parties are investing their time and expertise. It is important to have a clear contract specifying the details, such as the number of edited images to be delivered, the duration of the shoot, and where and how the images will be used.

- TFP can be a beneficial solution when used properly, but it should be approached with professionalism and respect for all parties involved.